How to get the most out of your Boutique PR Program…

Can’t you tell I love these “how-tos”? Press love them also. A few quick thoughts on how to get the most out of your PR program.

1. Trust your instincts: Trust your gut. Hire for personality and experience. If you get along with the person and they have the experience that meets your needs, the rest will fall into place. There may be some shortcomings, but if you have someone that is willing to work their way through it and/or build a team that meets your needs, it will evolve into a successful relationship.

2. Involve your agency: One of my previous long-term clients is a high-profile venture firm. I was part of their weekly and annual meetings. Some of it was PR related, and other part (lots) was not. However, I was able to really understand the dynamics involved and hone in on some interesting things that helped me do my job better.

3. Consider investing in the boutique: Think about creative ways to involve your boutique agency or contractor. Involve them in internal meetings, add stock to their cash value and invest in their education related to your business.

When all else fails…DIY PR: Yes, you can do it yourself. I can teach you how, build a program for you, or read this blog to get free advice. I ran into a CEO the other day who proudly said, “Do you know who does all of my PR?….ME!” As he walked away, I thought, “You know who would be better off running a profitable company?…YOU!”