Entries by Binay Curtis

The Art of the Perfect Pitch

So, what does it take to pitch your business to the press?  How about pitching your clothing line to retail stores? Let’s face it, we all are in the business of pitching one thing or the other. Pitching is an uncomfortable, but a necessary part of business. Here are a few general tips for pitching a business: […]

5 Free Media Tips

The best thing I have ever done was print some media tips & tricks on the back of my business cards. Despite everything going virtual, clients are still thrilled to receive this cheat sheet. If you’ve made it here to my blog, they are yours for free. The next time you appear on television, print […]

Fear Factor: Intimidation

What can intimidation do to our minds? I’m totally enamored by the subject lately because I have seen the most respectable executives become intimidated in certain media situations. I, too, become intimidated by working with high profile people. For example, I remember the first time I worked with Steve Jobs in 1999 when he relaunched […]

Avoid Media Mishaps

  How do media mishaps take place? Take a look at this video of David Letterman’s Top Media Mishaps and see for yourself the hilarious ramblings of some prominent people and some tips on how to avoid them.  These are fun to watch, but do you wonder, “How the hell could someone say that?”  Personally, I […]

Lessons From Dad: Building Business with Conscience

****REPOST ALERT- ON BEHALF OF MY DAD’S 74th BIRTHDAY*** Recently, an article written in the Chicago Reader 23 years ago resurfaced online about the growth of my father’s pharmacy business.  The article highlighted how my dad built his business by trusting customers  living with HIV/AIDS to pay back his local pharmacy so they can receive their medication […]